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Reach
Every visitor to a participating cafe can have the opportunity to see your promotional message. Whenever time they buy coffee or tea, your message can be right in front of them - under their noses. If your target audience like their coffee "white with one" they can't avoid contact with your advertising message. Even if they don't take sugar, your sugar bags will be sitting on cafe tables all over town. They'll pick them up, play with them, and if your message is right, read and act upon them. Because sugar bags can have a wide distribution network, your potential customers can be exposed to your message in multiple locations.
Frequency
How many coffees do you drink in a day? What's the average? Empirical research in these areas is limited...but it doesn't take much to know the average coffee drinker would have more than one a day. In a working week, that's more than 5 a week. It would be naive to think that people don't have favourite cafes where they return again and again. You now have the opportunity to promote your product or service to them, many times over.
Impact
Maximise the impact of your promotional campaign by making good use of alternative marketing channels. We recommend referring your target audience to your website, encouraging they send a text message, or phone your sales centre. If you are also using other convential advertising media, sugar bags can be a powerful, positive reinforcement of your message and call to action.
Mobility
While your advertising message might originate on the cafe table, it has the potential of continuing all day. Cafe visitors often do coffee takeaway, or if your initial message attracts their attention, the nature of sugar bags is they are small enough to take with them. If your message grabs their attention, they'll take it with them for later reference.
Contact us for more information.
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